For a long time unions have taken a "build it and they will come" approach to their on-line presence. However, if we want members to engage with their union on-line we need to educate and support this, in the same way we do for other union activity. That, and my observation that many people get a glazed over look when you mention RSS, has prompted me to start developing resources and modules that can be used to educate union members how to engage with their union on the web. This is my first support resource, destined for a Web 2.0 How-To page on my union's website.
1 comment:
Really useful 'how-to'guide Chris. Thanks
Post a Comment