Union Social Networking Tutorials

When I started developing tutorials for NZEI members on how to engage with their union through the internet I started with explanations of all the sites the union had and the difference between them. But it was soon obvious that this was the wrong approach, it just wasn't engaging. So then I started to think about what it was that I actually hoped union members would do on-line and began tutorials around these themes - follow, share, create.

The first on-line tutorial I developed covered how to follow union information through RSS and email. Here are two more. One explains how to join the union's social networking sites and the second how to share on-line content.

Web 2.0 How-To

For a long time unions have taken a "build it and they will come" approach to their on-line presence. However, if we want members to engage with their union on-line we need to educate and support this, in the same way we do for other union activity. That, and my observation that many people get a glazed over look when you mention RSS, has prompted me to start developing resources and modules that can be used to educate union members how to engage with their union on the web. This is my first support resource, destined for a Web 2.0 How-To page on my union's website.

Marshall Ganz on Organising

Professor Marshall Ganz is a long-time organiser and trainer who worked on Barack Obama's grassroots presidential election campaign.

As well as his acclaimed organising campaign work for Obama and his earlier work with the United Farm Workers (alongside Cesar Chavez) Ganz has held roles as a lecturer in Public Policy at the Kennedy School of Government, Harvard University and a principal of Harvard’s Hauser Center for Nonprofit Organizations.

Ganz has put together a series of seven web modules on organising covering some of the key concepts and practical strategies. Each module has downloadable lecture notes and streaming video of the accompanying lecture. This vignette gives a taster for the series.



The lectures are insightful and, because of Ganz's experience and easy-going manner, easy to digest. The series has been put on-line as a resource for organisers, and social change educators. As well as the lecture notes and videos there are links and teaching resources – syllabi and examples of facilitation guides.

I highly recommend this to anyone interested in organising or union education. However, one small grumble - the videos are in real media format and the site recommends RealPlayer. That player has been the subject of much criticism and many people don't want to install it. There is an alternative called Real Alternative which will allow you to watch the videos.

Michael Newman: Dismay, Anger, Hate & Love

Having written books such as Defining The Enemy and Teaching Defiance it's no surprise that Michael Newman advocates a passionate and politically positioned role for adult educators. If we are educating to bring about social change he argues we must deal with strong emotions such as anger, hate and love. He also maintains we must acknowledge tensions in our beliefs; we may recoil from violence but we can't deny that sometimes it works to bring about change for the better. Far from being a firebrand Newman believes these strong emotions are the basis of a moral and principled approach to how we go about our role in activist and union education. He explored these ideas in a talk to union educators at the 2009 Trans Tasman Union Educators Conference in a large echoey room at Union NSW, Sydney.

Download podcast: 64kbps mp3 or 128kbps mp3

Michael Newman Aspects of Learning Podcast

Amongst the highlights of the 2009 Trans-Tasman Union Educators Conference were the two addresses from Michael Newman. Michael's talk were thought-provoking and, sometimes, controversial - in particular his comments about the place of hate in union education. Many of us found his talks inspiring and a catalyst for reflection on our practice as union educators. Many thanks to Michael for agreeing to have his talks recorded and made available on-line.

This is the first of two recordings. This talk on Aspects of Good Learning was delivered on the opening morning of the conference.



Download podcast: 64kbps mp3 or 128kbps mp3

Michael Newman Aspects of Learning

Unions On-Line Wiki

In conjunction with the workshop I co-presented at the Trans-Tasman Union Educators Conference in Sydney in November I have started a wiki as a collaborative space for union educators who are interested in supporting and encouraging on-line union engagement and activity.

The wiki is Unions On-Line. If you join you can edit and add content to the site. The principle behind the wiki is the same as the inspiration and purpose for this blog. However, I hope that the wiki format will encourage participation and collaboration amongst union educators. At the conference we utilised the wiki as a place to create a plan for an education module on introducing union members to twitter. One of the hopes I have for the wiki is that more of this type of sharing will occur. The wiki also allows for the working and philosophy of the development of education for on-line activity to be open and up for discussion. Please visit and consider joining to add your ideas.

This blog will remain as space for my musings on union education and on-line union activity.

Educating for Social Networking for Social Change

At the Australasian Union Educators Conference I'll be running a workshop on the role of union educators in educating and supporting people to utilise social networking and web tools for union activity. There are so many tools that allow people to come together on-line to discuss, debate and plan that it seems union activity and engagement should be an inevitable outcome. However, the on-line presence of many unions is flat and un-engaging, and even attempts to use Web 2.0 and social networking have often not had the pick-up or the impact we may have hoped for.

The problem may be that we just expect members to pick up these tools and use them successfully. Actually, just like any other organising we want our members to participate in, we need to have a clear purpose, develop understanding and support people's developing ability to use them if they are to be successful.

There are some particular issues to contend with - lack of web and tech skills amongst union educators, uncertainty about the involvement of educators in an area that may be seen as the doman of the webmaster, variable web access amongst members and nervousness about the lack of control over the views expressed to name a few. However, even if we can deal with these issues it still remains that we need to have a planned approach to encouraging worker engagement that is grounded in the same principles that shape our approach to union education for face to face organising.